Data Collection Policy
To the extent that Advertiser needs to drop cookies on subscribers' and/or
users' computers or use pixels, web beacons or other data collecting technology
(the "Data Collecting Technology") for the purpose of displaying or providing
advertising on one or more WSJD Properties and tracking impressions and related
data with respect thereto (collectively, the “Approved Purpose”), it shall
notify Dow Jones of such need in advance and provide all information requested
by Dow Jones regarding such Data Collecting Technology as well as comply with
any of Dow Jones policies regarding such Data Collecting Technology. If Dow
Jones authorizes Advertiser to use Data Collecting Technology, Advertiser agrees
to use such Data Collecting Technology and all data collected therefrom solely
in the manner disclosed to Dow Jones and only for the Approved Purpose. All data
collected by Advertiser through such Data Collecting Technology will be
confidential information owned by Dow Jones and will not be disclosed by
Advertiser to any third party without the consent of Dow Jones in advance. In no
event shall such Data Collecting Technology or the data collected therefrom be
used by Advertiser for the purpose of tracking or targeting subscribers or users
when they leave the WSJD Properties or be combined with information collected
from other sources, except as otherwise expressly authorized by Dow Jones.
Advertiser shall ensure it complies with the applicable Dow Jones privacy policy
or policies with respect to such Data Collecting Technology and all applicable
laws and regulations and that all such data will be deleted from its servers
upon termination or expiration of the relationship between Dow Jones and
Advertiser.